Let's Dumpling

Two weeks live: 3.7K players and 7.9K clicks.Most sign-ups came the week it launched.

Active usersaug – oct
  • 30 days 3.7K
  • 7 days 101
  • 1 day 10
Event countby event name
  • page_view44K
  • session_start15K
  • first_visit12K
  • scroll10K
  • 30_seconds_on_site10K
  • link_clicks7.9K
  • game_start7.6K

The whole campaign fit on one screen.Land, play the game, win real dumplings.

Every sprite and prop was drawn from scratch.Sourced, built in Illustrator, finished with Midjourney.

A small kit kept the game consistent.Reusable components and type made for the retro feel.

It all lived in one Figma file.Art, screens, and handoff in the same place.

Built to play on a phone, one thumb.The same game, tuned for the small screen.