MìLà is a chef-crafted Chinese food brand sold nationally at Target, Whole Foods, Kroger, and Sam's Club. For a two-week limited campaign, I designed an interactive pixel-art landing page where users played a 2D game, beat the game, win free dumplings.

I owned the full creative execution, researched and sourced visual assets, built and refined them in Illustrator, used Midjourney for  art generation, designed the 2D pixel-art game environment, and selected the typography to match the retro gaming aesthetic. The campaign lived as a standalone landing page driving sign-ups and brand engagement through gameplay.