Let's Dumpling

Two weeks live: 3.7K players and 7.9K clicks.Most sign-ups came the week it launched.

Active usersaug – oct
  • 30 days 3.7K
  • 7 days 101
  • 1 day 10
Event countby event name
  • page_view44K
  • session_start15K
  • first_visit12K
  • scroll10K
  • 30_seconds_on_site10K
  • link_clicks7.9K
  • game_start7.6K

The whole campaign fit on one screen.Land, play the game, win real dumplings.

Mila Mania landing page: pixel-art logo on lavender, the sign-up form, prize details and footer

Every sprite and prop was drawn from scratch.Sourced, built in Illustrator, finished with Midjourney.

Mila Mania mobile screens: title, how to play, the dumpling-catching game and the win screen

A small kit kept the game consistent.Reusable components and type made for the retro feel.

Mila Mania components: pixel buttons, score banners, the logo and game spritesMila Mania typography: Press Start 2P, PP Neue Machina and Space Grotesk

It all lived in one Figma file.Art, screens, and handoff in the same place.

Built to play on a phone, one thumb.The same game, tuned for the small screen.